In 2020, tech entrepreneur Matt Dickinson launched Mindfulness.com with teacher Mellie O’Brien. Together, they envisioned an accessible, practical resource that could empower people to reach their full potential through the transformative power of mindfulness.
For six years, the Mindfulness app and website has been a global hub where beginners, seasoned practitioners, and everyone in between can access thousands of practices, meditations, talks, courses, playlists, nature soundscapes, and more.
In 2023, we are here Mindful.org joined Mindfulness. As our community knows, we have 15 years of evidence-based editorial content reaching millions of readers worldwide with over 4,000 articles, the 12-Minute Meditation podcast, expert-led courses, an annual print magazine, and new application. Since 2009, we have been the premier English-language resource for practitioners, clinicians, educators, and researchers.
We are aware that we are preserving a heritage that is thousands of years old, using the latest technical tools, and we take responsibility and opportunity seriously.
Collectively, Mindfulness x Mindful offers what few other organizations have: the latest technological developments combined with sound, human-centered and science-based mindfulness resources. Our programs are cutting edge and aim to make access to mindfulness training seamless, fast, beautiful and personalized. we too convinced that genuine human connection is first and foremost at the heart of mindfulness practice, we partner with world-renowned writers, educators, researchers and thought leaders to bring you articles, guided meditationstalks, courses and events that are filled with human compassion, wisdom and creativity.
We are aware that we are preserving a heritage that is thousands of years old, using the latest technical tools, and we take responsibility and opportunity seriously.
New section
On May 25, 2026, we welcomed Joseph Russell as our new Chief Executive Officer.
Russell has over 15 years of experience building, scaling and leading digital products and mobile technologies. As co-founder and CEO of DreamWalk, one of Australia’s best-known app development companies, he has helped hundreds of brands and businesses—from Coca-Cola to The Secret—develop and launch successful digital programs. During his tenure, DreamWalk produced dozens of chart-topping mobile apps before being acquired by multinational advertising group Wellcom in 2012. Russell then reacquired the brand and relaunched it under his leadership in 2017.
Russell was introduced The Today Show, The Project, The Australian, Lifehackerand Executive styleand has written extensively on digital product strategy for Smart Company, B&T Weekly, and Inside a small business. He has also served as a mentor and advisor to social impact startups through ygap.
“We live in a time of extreme uncertainty. The study of what mindfulness does for human resilience – our ability to respond rather than react – has never been more relevant.” — Joe Russell, new CEO of Mindfulness United
As our new CEO, he joins Mindfulness United at a pivotal time for both the company and the mindfulness industry as a whole.
Russell was candid about why this time seems significant: “We live in a time of extreme uncertainty. The study of what mindfulness does for human resilience—our ability to respond rather than react—has never been more relevant.”
Russell added, “Mindful.org has spent 15 years building the trust of readers, researchers, and practitioners. When you combine that with an app run by faculty who helped build the clinical the science of mindfulness– This is something really rare. My job is to bring these two things together and pay tribute to the innovative products and legacy that this team has created.”
Matt Dickinson has faithfully led the work of MU for six years, and we are grateful for his vision and dedication. Reflecting on this transition and why he chose Joe to continue at MU as our new CEO, he said, “Joe has exactly the combination of skills that this company needs at this moment—deep experience in mobile products and digital growth, a real understanding of what it takes to engage audiences, and a personal connection to the mission. We’re thrilled to welcome him to the team and excited to see what he’s building.”
Joe also recognizes that joining Mindfulness United is a rare opportunity to create real, lasting change for millions of people who yearn for greater clarity, peace, wisdom and connection in a world that often seems fragmented and crazy.
“Mindfulness is not a health trend,” he says. “These practices have been around for thousands of years. The science is real, the faculty are world-class, and the need has never been greater.”
He says his job is to make sure this platform reaches everyone who needs it.
As leaders, organizers, developers, designers, creators and editors who are part of the Mindfulness x Mindful team, we support it and look forward to what’s next.
